NEW ERA OF CINEMA SOUND • MAG ERA
THINKING OUT OF THE BOX
In the pursuit of rapid profits, cinema acoustic manufacturers have reached a standstill. Despite meeting only the bare minimum certification standards, several leading brands continue to rely on outdated and conservative horn acoustics, neglecting innovation. While other cinema technologies, such as digital laser projection, LED screens, and even seating, have made significant strides, sound quality remains behind.
Many contemporary cinemas provide mediocre sound quality, often lacking the effort to deliver exceptional audio experiences. At MAG Cinema, we are committed to pushing the limits of cinema audio We firmly believe that audiences deserve better and are willing to invest in superior sound.
Our extensive pro-audio expertise has led us to innovate, from introducing line arrays for cinemas to achieving new performance milestones with our Thor subwoofers powered by M-Force technology. We’ve also made coaxial systems the standard in surround acoustics. And now, we’re poised for our next major breakthrough!
NEW ERA OF CINEMA SOUND • MAG ERA
We’ve chosen to unify our top-tier solutions under the premium category called “ERA”. This represents an epochal and groundbreaking stride toward elevated sound quality, surpassing existing standards and establishing a fresh benchmark for high-end cinemas. Going forward, movie theaters adorned with the “ERA” badge will gain a substantial competitive advantage, becoming the preferred choice for movie enthusiasts. Audiences can expect unparalleled high-end cinema sound, free from the constraints of traditional horn systems.
No special formats, decoders, or processors are required, regardless of whether your sound format is Dolby 7.1, DTS, or ATMOS, you won’t face any additional expenses. By acquiring new ERA acoustic systems or upgrading your current ones, you’ll immediately elevate the sound quality of any cinema content. We have rethought and strengthened the weakest link in the chain, allowing ourselves to break free from established traditions.
The flagships of this revolution are two groundbreaking concepts, each brilliantly addressing a set of crucial challenges. redefine your cinematic sound experience.
For example, the vertical screen array ERA 5 , with its high-tech coverage shaping system spanning a wide frequency range, shatters the constraints of the traditional horn standard, offering a new benchmark of sound quality for every moviegoer in the audience. Carefully selected and tuned components, developed by our engineers specifically for this system, ensure exceptional accuracy and detail, characteristic of studio setups. The second new product, LED ERA 212 , meets the future head-on by addressing the challenges posed by LED Direct View screens, offering a high-quality and elegant solution to the unique task of front sound for acoustically opaque screens.
In addition to the new offerings, the MAG ERA sound ecosystem incorporates the acclaimed and proven high-end solutions from MAG Cinema, such as the TOWER SCREEN SYSTEM and THOR-24 . These will be an excellent complement, especially relevant for Premium Large Format (PLF) theaters.
17/06/2024